A twenty plus year relationship that turned a tired, aimless B2B industry pioneer into a powerhouse "go-to" industry leader through cohesive, targeted branding that defined and elevated the brand. This was achieved by identifying and building brand attributes, benefits, values, and personality over a period of time through multiple channels that strongly aligned the brand with its customer base. Who says a well built brand can't stand the test of time – time and time again!CORPORATE UMBRELLA BRANDING Brand Strategy, Brand Development
Creative Direction, Photographic Direction, Copywriting, Design, Layout
Logo, Corporate Profile, Marketing/Product Brochures, Product Sheets, Visual Identity Systems, Website, Online Store, Advertising, Email blasts (not shown), Social Media (not shown)
