Winzen Film + Fiber, Inc.
How do you help a tired, aging, seventy plus-year-old company become reenergized and relevant again? You build a brand reflective of the company's uncomplicated, straight-forward products, its technology, and its wealth of experience. Moreover, since Winzen was acquired by BAGCorp, the branding had to do heavy lifting as both a stand alone brand and part of the corporate umbrella branding strategy. No sweat. Industry and manufacturing can be cool again if you let it.CORPORATE UMBRELLA BRANDING Brand Strategy, Brand Development
Creative Direction, Photographic Direction, Copywriting, Design, Layout
Logo, Marketing/Product Brochure, Product Sheets, Visual Identity System
