What happens when your project involves a brand that is one of the most recognizable in the world? You get in touch with its inner brand zen (attributes, benefits, values, personality) and sprinkle it all over. By utilizing testimonials, imagery, and layout to reinforce the branding, the twenty page Red Cross Dallas Chapter annual report focused on the Red Cross' ability to build positive relationships with people in their community through trust, preparedness, and reliability, demonstrating time and time again "we are there for you when you need us."BRAND EXTENTON
Concept, Design, Layout
Annual Report
